You should be able to look at me and see my work. You should be able to look at my work and see me. -Roy Decarava
Uber, a prominent ride-share company, has seen its fair share of crisis and controversy over the years. In hopes of better preparing the company to properly handle any crises that arise, our team outlined a plan to understand the company’s primary public and how to effectively communicate with these groups. With this knowledge, a company like Uber will be able to proactively defuse a crisis with little residual effects resulting in positive brand recognition.
Pureed Peas with a Side of Mercury
A recent report released by Congress indicated most infant food brands have traces of toxins and heavy metals in their products. This Pecha Kucha explains the history of branded baby foods and the effects ingestion can have on a baby or toddler. However, there are preventative actions that can be taken to combat this issue. Within are also tips and ideas to make healthier options for babies.
The number of small companies and entrepreneurs has increased during the pandemic. This newly formed brand needed promotional materials created to increase returning customers after purchase. This asset was intended to be placed within a purchased shipment to show customer appreciation and offer a future discount. After tracking analytics from the specialized code, return customers increased by 15% within six months of the campaign.